Collection Concept · Apparel & Graphic Design
For Bruut’s FW24 collection, I designed a full range continuing the brand’s journey into Persian culture. Following the flight to Tehran that inspired SS24, this collection imagined the first impressions after arrival: a taxi ride through the city, food advertisements and film billboards encountered along the way.
These everyday references became the starting points for the graphics. I also explored Farsi lettering, combining it with Bruut’s existing branding to connect the collection to the wider story.
