For this collaboration with the new originals and dechase I designed a new version of there staple model. for the design I looked into several branding options for give the shoes this all over pattern feeling with the new originals brand logo. after some test runs we laser edged the pattern within the leather of the model. Afterwards the new originals got to Ethiopia too shoot the new model in the city where the roots lay of dechase this made it a full circle moment for the collaboration.
Footwear design & Development
