Collection Concept · Footwear Design & Development
For The New Originals x Dechase collaboration, I designed a new interpretation of Dechase’s staple model. I explored ways to turn The New Originals’ logo into an all-over pattern, testing different branding applications before developing a laser-etched finish in the leather.
The campaign was photographed in Ethiopia, connecting the collaboration to Dechase’s roots and the place where the shoes were made.
Footwear design & Development
