Collection Concept · Apparel & Graphic Design
For Bruut’s SS24 collection, I designed a full range around the idea of flying first class to Tehran. The collection marked the beginning of the brand’s journey into Persian culture, introducing the story through references to airline advertisements, boarding passes and vintage logos.
Bruut brought the concept to life through a campaign photographed in an aircraft hangar, connecting the collection’s visual identity with the setting of its imagined departure.
